CHALLENGE
Creating awareness of WWF’s active role in local nature preservation and development, and its relevance to the world we live in for young families.
Give regional, educational experience to the existing supporters of WWF and make the supporters aware of what WWF is doing in the Netherlands (currently run events for Field Guide Expeditions for donation)
OUTCOME
A (digitally enhanced) nature experience that engages the audience before, during and after their visit to the chosen area.
An extension or extra layer for an existing WNF story.
Creating a digital layer of a location based experience
The key issue of this project was how to combine a digital and a physical experience. To get an idea of the WWF site we visited the location in Haringvliet and discussed the problems and opportunities with the ranger of Natuurmonumenten in charge Mr. Ted Sluijter. Visiting the site was very important for us in order to estimate the needs from the side of designers and also the feasibility of suggested actions and tools.
Year of design: 2017, 2018
Designer: Matthew Jongbloet, Vera Van Horik, Jouke Zult, Carmen Scherbaum
Cient: WWF, Non-Profit-Organisation
Category: app development, game design, business strategy
Country: Utrecht, the Netherlands