THE CHALLENGE
Volume is an independent quarterly magazine for architecture and design. They already have a strong community, but no public digital platform for the readership for commenting, voting and submitting. New developments and technologies in the field of digital publishing can enable the publisher to support these values of participation.
THE OUTCOME
“Volume Extra" provides access to all issues on the content as well as unpublished material and a digital library allowing in-depth exploration.
What is the difference between digital and printed publishing
New reading rituals on digital devices will need to offer new exciting consumption experience.
We used different research methodologies which could help us to focus on both, the user-side and the business-side of Volume. An important aspect of our research was to find the best way of creating engagement and brand relationship for Volume. Therefore, we had to understand how users are associated and become acquainted with the magazine. We conducted surveys via Typeform to gain insight into the type of reader of Volume. This survey included questions about the readers relationship to the magazine, the important areas of gathering information in addition to print and the reader' ambition and so on. In addition, we prepared discussions with professionals who are involved in the production of Volume Magazine to gain information about their business strategy.
"A magazine is about temporariness. It is not a book. It is about bringing temporary together of material."
Year of design: 2017
protoype: http://volume.indicaforestry.com/home-alt.html
TEAM: Matthew Jongbloet, Vera Van Horik, Jouke Zult, Carmen Scherbaum
Cient: Volume, independent magazine for architecture
Category: digital design,website development, business strategy
Country: Amsterdam, the Netherlands